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> November 2009 Senso Group Wins Over Sports Tailoring Giant, Umbro Umbro Ltd, a subsidiary of NIKE Inc enlists Senso Group’s visual merchandising specialists to assist in visual store merchandising, Mockshop training and designing custom branded fixtures. Umbro Ltd purchased multiple Mockshop and Sampleroom licences to design store layout visuals and visual floor plan guidelines, which will be rolled out throughout all the Umbro stores at a later date. Mockshop boosts many benefits and features for the end user, which has been a contributing factor attracting high end retailers to use the visual merchandising tool. Benefits of the product range from reducing time and labour costs to improved communication between stores. Mockshop is a fully comprehensive integrated merchandising solution for retailers who want to understand and utilise their store space. Mockshop provides a dynamic visual plan to show store potential and produce visual guidelines, whilst linking to and reporting with live sales and stock data. Using the simple drag-and-drop functions in Mockshop, Umbro’s store planners produce planograms of product displays the way shoppers see them. The layouts, which can be adapted to any store size, include all necessary fittings, such as rails, tables and hangers. With the help of Senso group’s deep understanding of these complex processes Umbro is up and running in literally no time. Services of Senso include tailor made training concepts as well as inputting all branded Umbro fixtures into the Umbro database. Senso Group’s service ensured Umbro a head start with the technology. About Senso Group Senso Group is a UK based solution provider of iShopShape. The mockshop software optimises the communication between individual stores, fashion chains, and wholesalers. With Senso Group solutions and services customers can make more efficient use of each of their stores and shop-in-shop retail spaces. Senso Group partnered with iShopshape in The Netherlands who serve prestigious well-known stores and chains. They use our technology to facilitate and optimise communications with their individual stores and outlets, leading to conversion ratios of up to 30 per cent. Wholesale chains have been able to initiate successful new sales processes with the software and increase sales to and by their retail customers. Further information is available at www.sensogroup.co.uk and www.ishopshape.com. |
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